About

Design is great business

Companies that invest in design thrive more than their non designing  competitors.

And at the end of the day the result is stronger brands and higher profitability.

What we do

Brand Dna

Strategy

platform

identity

Activation

Concept

campaign

retail

digital

Packaging

CORE

TREND/SEASONAL

gifting

global mll

Npd

Strategy

Product development

Range development

Retail

Brand DNA

Brand Development

A good design can and should be a business key to sustainable
and profitable solutions.
    Today, brand and consumer communication needs to be transparent and interactive, and the foundation of a brand should be built with a 360° perspective in mind. To aid decision making, the brand DNA should work as a strategic tool. By this practise, decisions will be made easier, whilst also giving way to lower production costs.
    The importance of a strong brand platform cannot be understated. The DNA is what makes your brand unique and those values and personality should be reflected through all touch points. Design is no longer just a nice asset, but a modern day essential for any growing company.

SUMMARY: We create and launch your new brand from scratch as well as updating and revamping existing brands to suit modern demands.

Activation

Brand Activation

There’s no dust on the shoulders of an active brand.

Once you have a solid foundation in place, your brand should be in a state of constant flow to avoid stagnation.
    It needs to be dynamic, fluid and responsive to trends, development, changes and target groups. And it needs to do all this while handling everyday communication, production and touch points such as print, physical and digital media, retailing, pos materials, labels and webpages.

SUMMARY: We support your organisation with it’s everyday brand activities. Whether it's an advertisement, a pop-up shop, webpage or any other touchpoint.

 

Packaging

Product communication

The silent salesman

Unboxing. It’s not just about visibility on the shelf, logistics or protecting contents, packaging is so much more than that. Today, packaging is an integrated part of the product and the brand. It’s a way to make a great first impression by telling a compelling story as well as intensifying the consumer experience.
    With our extensive background in packaging for retail, we often consider aspects that our clients hadn’t previously thought of. We know packaging should set itself apart from the competition without cannibalising on its own siblings.
    We look at the the things that are never visible, but always in the minds of the people responsible. The aspects that affect the turnaround and margins of a successful manufacturing company such as: production methods, logistics, printing, materials and environmental issues.

SUMMARY: We help you to develop and produce packaging that is functional, emotional and that sells. 

NPD

New Product Development

When the product range has gone bonkers or just needs a vision.
    In today’s competitive market, a product range needs many faces to optimise its potential. More often than not, it also needs an extended family around to cater to different target groups, retail situations and contexts. We can provide a fresh insight and maximise your brands portfolio potential by using our extensive in-house and marketing background to identify key focus areas and markets. We can also take care of your gifting programs and seasonal trends.
    What products do you need and what is each product’s function in the mix? We know how to frame the work, we know how to break the boundaries, and we know how to find the right suppliers to give us what we need to succeed.

SUMMARY: We want to make sure that you don’t miss a great product and business opportunity.

01 Breakdown

02 Blueprint

03 Motivation

04 Production

How we do it

In all our projects, we work in a four step process. Tailored to suit each clients’ unique need, the process aims to ensure that we end with a positive result.

01 Breakdown

02 Blueprint

03 Motivation

04 Production

One

In this step, we define what the challenge and opportunities are. The objective is to understand every aspect of your product, brand, market, customers, production and assignment that we are working with.

It’s only when we breakdown where we are, that we can really know where we are going.

01 Breakdown

02 Blueprint

03 Motivation

04 Production

Two

What can we do to create the most optimal world for your brand? During this step, we visualise the kind of brand experience we want to create. We explore different possible routes, then present them to you in a moodboard.

 

01 Breakdown

02 Blueprint

03 Motivation

04 Production

Three

This is where you get to see how things could look. After receiving your feedback, we now design the key touch points. When developing our designs, we consider all the hard and technical facts and turn them into emotional and functional solutions.

We create design aspects such as logos, packaging, brochures, business cards etc.

 

01 Breakdown

02 Blueprint

03 Motivation

04 Production

Four

Here we ensure that everything comes together to realise our agreed vision. Sourcing, logistics, suppliers, efficiency, materials, printing quality, environmental issues, storage, transports and many other factors affect economy and profitability, and they all concur during production.

Many great plans have failed due to poor production. In this step, we make sure that ours will not be one of them.

 

And lastly,

What we think

In organizations with a healthy brand culture, focus always shifts from brand to product and vice versa, and one inspires the other to change and change again. Through this neither brand or product stagnates, but keeps evolving and stays modern.
    Upholding this movement isn’t always easy, however. As innovative companies tend to always move forward, their brands – or more accurately, their market, product and brand managers – one day face a situation where  brand and products does not fully support each other anymore. And even though the road to chaos is unique to every organisation, the result is similar: a weaker brand and lower profitability.
     As consultants we offer our clients a range of services aimed at fully exploiting  their brand opportunities and at widening the brand potential in itself.