Catch of the day, view of the bay.

Summer in Sweden at its best! Fria Bad & Bar are now serving great food and cold drinks by the beach in Helsingborg, with a side of logos by Planeta.

“Öppningen och första månaden har varit helt fantastiskt! Vi är så nöjda med hur vår systerkrog Fria Bad & Bar blivit emottagen.” – Nicholas Hertzman at Fria Bad & Bar

More coming soon.

ArtOfficial Agency

We’re so proud to share the new brand platform and website for the fantastic talents at ArtOfficial Agency, now live at

ArtOfficial Agency is a boutique management agency that promotes and represent a carefully selected roster of highly skilled and accomplished talents working in all areas of the entertainment and advertising industry. Founded in 2011, they have remained one of the most recognizable names in the industry, with offices in Stockholm and Copenhagen.

“Working with Planeta to create our new branding and website was a natural and inspiring process. Refining our vision and creative direction over a number of months took us to a modern, and bad ass conclusion that we are so proud to showcase to our clients and our talent! The best collaboration we could have wished for! Go Planeta!” – Melinda Sanders, Founder/Senior Agent.

Meet Doris!

Say hello to Doris – the latest addition to the office as Party & Play Manager. She spends most of her days sleeping under desks, chasing shoelaces and enjoying a great amount of belly rubs from clients and co-workers.

It’s a win!

We’re happy to announce that our packaging design for SIMPLo has been awarded with silver in the Dieline Awards.

“Colour, texture and proportion are utilised harmoniously to differentiate SIMPLo’s coffee from a crowded marketplace but also bond its range as a family. And for the coffeeshops and bars who use packaging as an integral part of their visual merchandising, SIMPLo is anything but a wallflower. The packaging is just one part of SIMPLo world, a stimulating place where one sip changes everything.”

Dieline Awards formally recognize the absolute best in consumer product packaging design worldwide, bringing awareness to the immense value that lies in well-designed brand packaging.

Svenskt Tenn Exhibits “Heritage”

Designer Luca Nichetto was born in Venice in 1976 and raised on the small island of Murano. As a child he didn’t understand that designing was a profession and something that people worked with. To him it was the norm – present in every part of daily life. With a glassblower grandfather, family, friends and neighbours in the glass industry, there really wasn’t anything else. And it was growing up in this environment, with the glassblowing craft and the island’s wealth of colour that eventually made their mark on his artistic style.

Nichetto first came in contact with Svenskt Tenn when he moved to Stockhom in 2011 to open his second studio. He describes the new Fusa series as a bridge between Stockholm and Murano. The collection was created with inspiration from Josef Frank’s Terrazzo textile print.

The exhibition is on now until 31st of March 2019 in the store on Strandvägen 5 in Stockholm. A must-see!

Anna Jandler joins Planeta

On November the 5th,  Anna Jandler becomes our new CEO and Partner at Planeta Design, with Sandra Planeta carrying on as Creative Director and Partner.

Most recently Anna was the Commercial Manager at the production house Twenty Studios, and before that, Concept Manager at Bonnier Business Media and Veckans Affärer — one of Sweden’s biggest business magazines. Anna is a true leader and her experience in the media industry is substantial.

“Right now there’s an exciting shift happening in the world of communication. Brands are beginning to realize that you need to have a unique and adaptable brand platform to handle all customer and user interactions, like social media, product communication, events, retail, digital, motion etc.

Planeta Design has the competence needed to ensure that our current and future partners are able to grow confidently into the future and I look forward to doing my part and contributing to that. I also love the culture Sandra and my new ‘working family’ have created at Planeta Design — there’s a lot of heart but also smarts. Together we’ll make Planeta Design the absolute best partner for our clients and the workplace we all want to develop at.” – Anna Jandler

Welcome Anna! We are so excited!

Rachel Brathen – Yoga Girl®

We are so proud and happy to finally announce our partnership with Yoga Girl. Rachel Brathen, the influencer behind the phenomenon Yoga Girl, started out by posting photos of her life as a yoga instructor on social media.

However, Rachel’s message and mission resonated online and soon she had followers numbering in the hundreds of thousands. It was her determination to change the world for the better that spurred Rachel to take the worldwide Yoga Girl movement to the next level.

During 2017-18 Yoga Girl and Planeta Design have developed an international brand, designed products, created custom content and took the first steps in building an online educational platform which is to be marketed internationally but with a focus on the US.

“Together we believe that when the individual is at peace, the world can heal. Be good, do good – every damn day.”

Svenskt Tenn in Finland

This summer Svenskt Tenn brought its Swedish classics to Finland, exhibiting a collection in two Helsinki art museums. The iconic Swedish brand has been welcomed by the Finns, so much that the Svenskt Tenn Pop-Up Shop in Helsinki’s premier department store Stockmann will now be open until Christmas. Check it out!