Summary of them

The Body Shop

Environmental British-born cosmetics company The Body Shop is famous the world over for its stance against animal testing and its natural plant-based ingredients.

Before starting Planeta Design, our founder, Sandra Planeta worked as head of their global packaging division for five years and was a big part of their packaging success story.

Her work for The Body Shop brand spans all areas from brand strategy to product segmentation, material selection and standardisation as well as core brand image, including logo, typography and visual guidelines.

As a trusted former designer at the Body Shop, the Planeta team were the obvious choice for continued work on their product and brand communication.

 

Touchpoints

  • Brand DNA
  • Activation
  • Packaging
  • NPD
Planeta Talks

Planeta Talks

Planeta Case

Case

npd

blendable

fragrance

npd

CRUELTY FREE

Product communication

npd

Born Lippy

Lipcare

packaging

scent-me

Bodycare

packaging

olive and beeswax

Haircare