a Swedish super-brand
BRIO, the world’s largest manufacturer of wooden toys, is a Swedish super-brand when it comes to likability. Generations have grown up playing with the classic toys, so we knew we were privileged to work with such an iconic brand.
We formed a close collaboration with many teams throughout the BRIO organisation including corporate management, marketing, product developers and production engineers.
Our role was to revitalise the classic concept of durability and simplicity and create a new line of products and packaging that were relevant for the next generation of parents.
- Brand DNA