Summary of them
Dirty Linen is a Swedish premium-quality lifestyle brand offering luxury bed linen with a modern, urban twist.
A small start-up with big aspirations, Dirty Linen wanted to revolutionise the way consumers interpret the bed linen market.
Planeta Design came on board to build an international fashion-influenced brand from scratch with limited budget and resources… Luckily we love a challenge!
During our time with Dirty Linen, we worked extensively on brand identity, packaging, product communication and advertising.
The results speak for themselves; after just 3 years, Dirty Linen is present in 4 Nordic markets with 80 retail outlets and continues to grow its strong brand offering.
- Brand DNA