Summary of them

Dirty Linen

Dirty Linen is a Swedish premium-quality lifestyle brand offering luxury bed linen with a modern, urban twist.

A small start-up with big aspirations, Dirty Linen wanted to revolutionise the way consumers interpret the bed linen market.

Planeta Design came on board to build an international fashion-influenced brand from scratch with limited budget and resources… Luckily we love a challenge!

During our time with Dirty Linen, we worked extensively on brand identity, packaging, product communication and advertising.

The results speak for themselves; after just 3 years, Dirty Linen is present in 4 Nordic markets with 80 retail outlets and continues to grow its strong brand offering.

Touchpoints

  • Brand DNA
  • Activation
  • Packaging
  • NPD
Planeta Talks

Planeta Talks

Planeta Case

Case

brand dna

AW17

art direction

brand activation

SS 17

campaign

brand activation

www.dirtylinen.com

Digital

npd

Buttons

Product communication

brand activation

Dirty linen issue no2

Magazine

brand activation

Dirty linen issue no2 – spreads

magazine

brand activation

Cissi Forss

Campaign

brand activation

ANIMEAUX – DARK ASH

still life

brand dna

Label mania

Product communication

brand activation

ANIMEAUX – DIRTY WHITE

still life