GUILTY PLEASURES FOR HOPELESS SINNERS

Dirty Linen

Dirty Linen is a Swedish premium-quality lifestyle brand offering luxury bed linen with a modern, urban twist. They wanted to revolutionise the bed linen market, since “your bed is a far too exciting place to be made with conventional (read boring) bed linen – we embrace nonconformity and freedom”.

The strategy from start was to build an international, fashion-influenced brand, and we worked extensively on brand identity, packaging, product communication and advertising to make it happen. Add awareness regarding sustainability, and what’s there not to like? Or as they put it themselves: “with linen you can finally pair your dirty mind with a clean conscience.”

The results came not long after; only three years later, Dirty Linen is present in four Nordic markets with 80 retail outlets and continues to grow its strong brand offering.


Brand platform & identity, strategy, comprehensive branding, e-commerce design, digital content, online publications, packaging, brand collateral, instore collateral, publications & editorial design, post-purchase collateral, campaigns

Touchpoints

  • Brand DNA
  • Activation
  • Packaging
  • NPD
Planeta Talks

Planeta Talks

Planeta Case

Case

brand activation

www.dirtylinen.com

Digital

brand activation

Dirty Linen Issue No3

Magazine

brand activation

ANIMEAUX – DARK ASH

still life

brand dna

AW17

art direction

npd

Buttons

Product communication

brand activation

MOTHER’S DAY 2015

Photography

brand activation

Dirty linen issue no2

Magazine

brand activation

Dirty linen issue no2 – spreads

magazine

packaging

INSOMNIA

DIRTY LINEN + WHYRED

brand activation

Cissi Forss

Campaign

brand dna

Label mania

Product communication

brand activation

ANIMEAUX – DIRTY WHITE

still life

packaging

PACKAGING

PRODUCT COMMUNICATION

brand dna

BUSINESS CARDS

STATIONARY