Summary of them

H&M

Since 2008, fashion designers against AIDS have successfully collaborated with retail giant H&M, launching the global Fashion Against Aids campaign.

Planeta Design were recruited for the hugely successful fifth edition of the campaign that would be launched in over 300 H&M stores worldwide and online.

We created the campaign logotype which has been used for hang tags, neck labels, packaging, and also as print for t-shirts.

 

Touchpoints

  • Brand DNA
  • Activation
  • Packaging
  • NPD
Planeta Talks

Planeta Talks

Planeta Case

Case

brand activation

CAMPAIGN

FASHION AGAINST AIDS