Summary of them
Lessebo is a paper manufacturer that’s been making paper by hand for over 300 years.
With a new owner and management team along came a new vision, to highlight their heritage whilst also making their paper relevant in today’s world.
Planeta Design was chosen to highlight the unique craftsmanship of their almost unchanged paper-making process, and give them well-deserved heritage status.
In our close co-operation we have developed a brand platform including positioning and identity that will elevate the brand and their products.
The brand pillars of heritage, tradition and craftsmanship continue to be managed and renewed across new markets.
- Brand DNA