OUR PAPER, YOUR STORY

Lessebo 1719

The paper manufacturer Lessebo has been making paper by hand for over 300 years. With a new owner and management in charge, the vision to highlight their heritage whilst also making paper relevant in today’s world came into question.

Planeta Design was chosen to promote the unique craftsmanship of their almost unchanged paper-making process. In our close partnership we have developed a brand platform including positioning and identity that will elevate the brand and their products.

Brand platform & identity, strategy, digital content, instore collateral, publications & editorial design, post-purchase collateral, new product development