Summary of them
Peak Performance is an active sportswear brand originating from Åre, a ski town in the north of Sweden.
Our collaboration with them began in early 2012, and just like their products, the Peak Performance team are high energy and inspirational.
Over the years the intensity of our collaboration has increased and we work closely with their in-house team on brand activation and development. We also do the more everyday stuff such as, catalogues, packaging and seasonal offers.
During our time with Peak Performance, they’ve expanded into women’s and kids wear and the hugely diverse sports arena; including golfing, hiking, running and climbing, as well as lifestyle and urban wear.
Their popularity shows no signs of stopping and their fast paced collections are available in 20 markets worldwide.
- Brand DNA