Summary of them

Peak Performance

Peak Performance is an active sportswear brand originating from Åre, a ski town in the north of Sweden.

Our collaboration with them began in early 2012, and just like their products, the Peak Performance team are high energy and inspirational.

Over the years the intensity of our collaboration has increased and we work closely with their in-house team on brand activation and development. We also do the more everyday stuff such as, catalogues, packaging and seasonal offers.

During our time with Peak Performance, they’ve expanded into women’s and kids wear and the hugely diverse sports arena; including golfing, hiking, running and climbing, as well as lifestyle and urban wear.

Their popularity shows no signs of stopping and their fast paced collections are available in 20 markets worldwide.

Touchpoints

  • Brand DNA
  • Activation
  • Packaging
  • NPD
Planeta Talks

Planeta Talks

Planeta Case

Case

brand dna

brand communication

product identity

brand dna

brand communication

product identity

brand dna

trims & labels

product branding

brand activation

Grand Opening

Invitation

brand activation

Vertical K

Key Art

packaging

est. 1986

Retail Material

brand activation

Let’s go get small

KEY ART

brand activation

DryDye

Key Art

packaging

From: Peak Performance

Retail & Gifting Material

brand activation

Adventure Racing Team

Key Art

brand dna

Hipe

Brand identity