Summary of them
UK based lifestyle brand Snazaroo is a world leader in facepaint products.
Originally founded in 1989, the Snazaroo brand and visual identity were in need of a makeover. That’s where we came in. At the beginning of 2014 we started our collaboration with the fun team at Snazaroo. Our challenge was to create a brand DNA and design system, adaptable for all markets, languages and cultural differences.
After dissecting the brand, we saw that the need for simplicity was key. We developed the range starting with the products, including all batches and assortment lines. We worked extensively with brand activation and development, as well as with everyday content such as videos, social media, banners and print.
The results speak for themselves; Snazaroo now has over 200 products available in stores across Europe and the US. We continue to work together with Snazaroo as their primary agency for brand development, design and packaging development.
- Brand DNA