EXTRAORDINARY INTERIOR DESIGN

Svenskt Tenn

The prominent interior decorating firm Svenskt Tenn can still be found at the same address in Stockholm since 1927. It was founded by Estrid Ericson in 1924, but the real breakthrough came with the long and successful collaboration with Austrian architect and designer Josef Frank. Together they created a style influenced by both Viennese elegance and Swedish functionalism, and as the interest for Svenskt Tenn’s colourful patterns and eclectic designs grew, the need for new in-store communication became increasingly urgent. The challenge has been to create a space for Svenskt Tenn in modern day markets, and to convey the company’s spirit both physically and digitally.

Our long-lasting partnership with Svenskt Tenn has resulted in a wide array of services, from brand expression, website, digital retailing and books to packaging, exhibitions and invitations. Transforming Svenskt Tenns physical establishment into an equally substantial presence online was a big task, but finally one of the cornerstones of Swedish design history was introduced to the e-com world.

Brand platform & identity, e-commerce design, digital storefronts, digital content, brand collateral, instore collateral, publications & editorial design, wayfinding & signage, spatial brand design, invitations, post-purchase collateral