EXTRAORDINARY INTERIOR DESIGN

Svenskt Tenn

The prominent interior decorating firm Svenskt Tenn can still be found at the same address in Stockholm since 1927. It was founded by Estrid Ericson in 1924, but the real breakthrough came with the long and successful collaboration with Austrian architect and designer Josef Frank. Together they created a style influenced by both Viennese elegance and Swedish functionalism, and as the interest for Svenskt Tenn’s colourful patterns and eclectic designs grew, the need for new in-store communication became increasingly urgent. The challenge has been to create a space for Svenskt Tenn in modern day markets, and to convey the company’s spirit both physically and digitally.

Our long-lasting partnership with Svenskt Tenn has resulted in a wide array of services, from brand expression, website, digital retailing and books to packaging, exhibitions and invitations. Transforming Svenskt Tenns physical establishment into an equally substantial presence online was a big task, but finally one of the cornerstones of Swedish design history was introduced to the e-com world.

Brand platform & identity, e-commerce design, digital storefronts, digital content, brand collateral, instore collateral, publications & editorial design, wayfinding & signage, spatial brand design, invitations, post-purchase collateral

 

Touchpoints

  • Brand DNA
  • Activation
  • Packaging
  • NPD
Planeta Talks

Planeta Talks

Planeta Case

Case

brand activation

Shadow play

exhibition and invites

brand dna

To create a digital world

Digital

brand activation

Christmas 2016

exhibition and invites

brand activation

Local Design

exhibition and invites

brand dna

DECORATIONS

Product photography

brand dna

ARMCHAIR 868

Product photography

brand activation

As if by chance

EXHIBITION AND INVITES

brand activation

Since 1924

book Design

brand activation

Since 1924 – idiom

Book Design

brand activation

Since 1924

Book Design

brand activation

COLOURING BOOK

Illustrations

brand activation

Three Decades

Exhibition and invites

brand activation

Christmas 2015

exhibition and invites

brand activation

Twist & Mosaik

exhibition and invites

brand activation

THE TABLE SETTING

Photography

brand activation

Mexiko

Exhibition and invites

brand activation

Christmas 2013

exhibition and invites