Category: Journal

Sandra Planeta has been chosen to be this year’s Chairman of the Jury for the design category in Guldägget 2018. Guldägget is Sweden’s oldest, largest and most prestigious competition for the communication industry.

The judging is now in full force and the winners will be announced at the Golden Egg Gala in April 2018.

Peep through the blinds to see our latest packaging project for Dirty Linen. Randy is a bedlinen range that elevates the stripe into a gorgeous accessory for the home. Coming in a range of colours, there’s one to suit everyone.

Sandra Planeta in the jury of the prestigious One Show 2018. The world’s most prestigious competition in advertising, interactive design and entertainment. Pre-judging have already started and the final jury work will take place in the beautiful Dominican Republic in Mars. Winners presented in May in New York.

Let us introduce a new collaborator and partner in crime: Redgert Comms! We make magic together by combining PR and design (just take a look at their brand new website, for example). More projects in the making!

Let us introduce you to this year’s Christmas concept for Svenskt Tenn; where old and new meet, combining craftsmanship with contemporary design – all in the spirit of Christmas.

We couldn’t be more proud to announce that the result of our first collaboration with Swedish fashion brand Boomerang has officially launched, marking the beginning of an exciting partnership. Be on the lookout for very inspirational, autumnal fashion; probably in a store near you, already…

For a couple of days, the Planetas took a break from the daily routine to experience an inspiring workshop far out in the archipelago of Stockholm. Finishing off with a proper Kräftskiva, riding the jetski and relaxing on the pier to the sound of waves, we were back in the game and ready to kick off another new season — made possible by Sandra’s hospitality and navigation skills. 


The first, live Planeta seminar took place this past week, and the turn-up was nothing less than great! A morning lecture about Sandra’s jury experience at the Cannes Lions festival, sharing some favourites and many creative solutions to tricky briefs, left us inspired with lots of different thoughts and emotions. Food for thought, to say the least.

Planeta has worked closely with UK-based ColArt for many years, and we were recently honoured to extend the collaboration to our home turf: ColArt Sweden.

Together we developed the communicative concept ‘Jump start your creativity!’; the main goal being lowering the threshold of artistic activities, and help consumers find their inner creativity by offering simple yet fun products (and, of course, lots of inspiration!).

To help do this, we built a trade stand at the Formex fair in Stockholm. The stand was filled with products from Reeves and Snazaroo for everyone to try out, but the real treat was a huge ‘Paint by numbers’-wallpaper covering one of the walls, encouraging everyone who came by to help color in the big illustration. We also invited the influencer Hanna Wendelbo give talks about new, exiciting trends and some inspirational tips!

The Danish golf course designed by Nicklaus design was launched this summer, and we had the honour to prepare some brand collateral for this special occasion.

“Great Northern” is located near the coast of Odense, and the owners – the family also in charge of world famous toy brand Lego – have been paying attention to every minuscule detail, to provide their members with the finest possible golfing experience.

Make sure to pay the magnificent course and its surroundings a visit, if you happen to be in the area: www.greatnorthern.dk.