Category: Journal

Linen is timeless… But here’s some more facts for you…

Our Natural Linen collection is grown locally in Europe with minimal environmental impact regarding pesticides, fertilisers and water usage.

It’s processed through dew retting which is the most sustainable method to turn flax plants into linen fabric. And on top of that, the fibre is recyclable and will eventually biodegrade.

Now you can pair your dirty mind with a clean conscience.

Data centres consume large amounts of energy and the global IT market currently accounts for the same amount of greenhouse gas emissions as the entire airline industry.

Fortum Värme will be collabrotaing with Stockholm Stad, Ellevio and Stokab in creating an innovation for sustainable heat recovery for data centers in Stockholm.

Planeta are very proud to be creating the brand platform and communication for this important project.

Today you can find Hästens ultra comfortable, handcrafted and non-toxic beds in 40 markets worldwide. They offer a range of beds from the basic Classic to the Vividus, the most exclusive bed in the world.

210 kilos of natural materials. 320 man hours of craft.

The Vividus is made by a team of their most experienced craftsmen who specialise in one single task at their Vividus atelier.

We’re now working together with Hästens to develop the brand and product communication. Passion for sleep!

This spring we have been busy creating designs, assets, banners, face paints, films and packages for Easter and the Olympics for Snazaroo.

We’ve also prepared a lot of scary things for Halloween, so get ready to be spooked!

Insomnia is a collaboration between the fashion brand Whyred and bed linen brand Dirty Linen. Fusing Whyred’s play on conventions and bold graphic prints with Dirty Linen’s stylish, tongue-in-cheek approach has created a unique limited edition bed linen collection.

The collection consists of printed duvet cover sets and hand-made bedspreads, crafted by using innovative techniques.

For the Stockholm Furniture Fair, Svenskt Tenn will be presenting their exhibition “As if by chance” a contemporary room setting inspired by Josef Frank´s accidentalism.

The people behind it are architects Mikael Bergquist and Olof Michélsen. The exhibition opens on the 8th of February and can be seen at Svenskt Tenns store at Strandvägen 5.

Planeta design are proud to be part of this unique exhibition and we’ll be creating the communication which is, of course, influenced by accidentalism.

It’s Easter and that means jury duty again for our one and only CD, Sandra Planeta. This time it’s the prestigious competition Guldägget (The Golden Egg Award).

Guldägget is a great way to raise the creative standards in the industry of Swedish communication and Sandra welcomes the sparkling personalities in this year’s jury group!

Welcome our new CEO Rebecca Sellei!
Rebecca has worked with lots of different brands across many industries and has extensive experience in brand strategy and marketing.

With Rebecca as our new CEO, we will apply a more strategic and digital focus with the overall aim of strengthening our organisation.

“I am very happy to have joined the great team at Planeta and look forward to working together with the clients in developing strong brands.”- Rebecca

We recently developed the concept “24” for the Peak Performance winter collection. In their inspiring collection, you can find clothes for every hour of the day.

It feels like only yesterday that we got her back from judging the Design category in Cannes Lion, and now she’s leaving us again. This time she will be going to Eurobest as the Jury President of the Design category.

We will of course miss her, but wish her the best of luck in Antwerpen Sandra, (mi)auf Wiedersehen!