Insomnia is a collaboration between the fashion brand Whyred and bed linen brand Dirty Linen. Fusing Whyred’s play on conventions and bold graphic prints with Dirty Linen’s stylish, tongue-in-cheek approach has created a unique limited edition bed linen collection.

The collection consists of printed duvet cover sets and hand-made bedspreads, crafted by using innovative techniques.

As if by chance

For the Stockholm Furniture Fair, Svenskt Tenn will be presenting their exhibition “As if by chance” a contemporary room setting inspired by Josef Frank´s accidentalism.

The people behind it are architects Mikael Bergquist and Olof Michélsen. The exhibition opens on the 8th of February and can be seen at Svenskt Tenns store at Strandvägen 5.

Planeta design are proud to be part of this unique exhibition and we’ll be creating the communication which is, of course, influenced by accidentalism.

Easter brings golden eggs

It’s Easter and that means jury duty again for our one and only CD, Sandra Planeta. This time it’s the prestigious competition Guldägget (The Golden Egg Award).

Guldägget is a great way to raise the creative standards in the industry of Swedish communication and Sandra welcomes the sparkling personalities in this year’s jury group!

Sellei to Planeta

Welcome our new CEO Rebecca Sellei!
Rebecca has worked with lots of different brands across many industries and has extensive experience in brand strategy and marketing.

With Rebecca as our new CEO, we will apply a more strategic and digital focus with the overall aim of strengthening our organisation.

“I am very happy to have joined the great team at Planeta and look forward to working together with the clients in developing strong brands.”- Rebecca

Hello. Goodbye.

It feels like only yesterday that we got her back from judging the Design category in Cannes Lion, and now she’s leaving us again. This time she will be going to Eurobest as the Jury President of the Design category.

We will of course miss her, but wish her the best of luck in Antwerpen Sandra, (mi)auf Wiedersehen!

This is the world No. 1 of tennis balls

We’ve recently developed the branding and packaging for RS Tennis, the brand by renowned Swedish tennis player Robin Söderling.

A close collaboration with RS Tennis resulted in a product portfolio development, assortment strategy, product sampling and sourcing. And of course, a fresh addition to sports shops all over Europe!

Same tasteful coffee – New lovely look

Our original assignment was to re-design Coop’s own line of coffee. One of the presented design concepts received very high ratings from the test group, so in order to communicate directly towards that target group, two of the products got a brand new packaging and ended up in a segment of their own.

Needless to say, it’s now our favourite brew, so the next time you’re visiting, come a have a coffee with us!

Leo & I

Products designed to fit the female body elegantly and well – embracing curves in a celebratory yet concealing way. These high end, smart, well-tailored sports and lounge wear for the woman who is experiencing changes in body, lifestyle and priorities. Before and after having a baby – without compromising personal style and fashion sense.

The garments are made of the finest Italian fabrics. Every detail is developed to support your body, mind and life. Feel and look good – effortlessly.