Tradition and Innovation in the liquor segment
Arcus Sweden, founded in 2002, is one of the leading alcohol companies on the Swedish market.
Planeta was commissioned to create a social media campaign for three Arcus products – Aalborg Akvavit Jubilee, Aalborg Akvavit Jule and Lysholm Linie Aquavit. Combining intelligent design with data driven decision making, Planeta and our social media partner, DotSure, delivered a significant boost in sales. Tweaking the content troughout the whole campaign and finding inventive ways to enhance product got us quantifiable results in a rigorously regulated part of the advertising market.
“We’re really satisfied with the Christmas campaign Planeta Design developed for us! A different and creative concept that pushed sales for us during Akvavits most important month. Aalborg Jule Akvavit, a yearly limited edition, ran out appr. 1 week earlier than last year and Aalborg Jubilæums sales increased vs the same period last year.” – Lenita Nylund, Marketing Director, Arcus
- Brand DNA