Tradition and Innovation in the liquor segment

Arcus

Arcus Sweden, founded in 2002, is one of the leading alcohol companies on the Swedish market.

Planeta was commissioned to create a social media campaign for three Arcus products – Aalborg Akvavit Jubilee, Aalborg Akvavit Jule and Lysholm Linie Aquavit. Combining intelligent design with data driven decision making, Planeta and our social media partner, DotSure, delivered a significant boost in sales. Tweaking the content troughout the whole campaign and finding inventive ways to enhance product got us quantifiable results in a rigorously regulated part of the advertising market.

“An incredibly fun and exciting collaboration where there is an open-minded atmosphere and a team spirit beyond the normal. Planeta’s professional approach inspires and has helped us get the message across to our brands, while increasing sales by 20% during the same period the year before.” – Marcus Pedersen, Marketing Manager Arcus Sweden