Made of Passion
The Body Shop
Environmental British-born cosmetics company The Body Shop is famous the world over for its stance against animal testing and its natural plant-based ingredients.
Before starting Planeta Design, our founder, Sandra Planeta worked as head of their global packaging division for five years and was a big part of their packaging success story.
Her work for The Body Shop brand spans all areas from brand strategy to product segmentation, material selection and standardisation as well as core brand image, including logo, typography and visual guidelines.
As a trusted former designer at the Body Shop, the Planeta team were the obvious choice for continued work on their product and brand communication.
Refresh of existing brand, packaging, new product development
- Brand DNA