LOVE YOUR CLASSICS
In 1976, two brothers envisioned a brand that embodied their passion for Scandinavian quality and craftsmanship, merged with solid sustainability values. That is Boomerang today. It stands for the tried-and-true classics that work as well with the urban customer on-the-go as the nature-loving, organic persona.
Our task was to refresh the brand and promote its sense of quality when introduced to new customers, as well as taking on the challenges presented by today’s markets. Together in close collaboration with the Boomerang team we continue to develop their brand DNA and visual identity for all touchpoints. And in very short time, sales have turned out great!
Brand platform & identity, strategy, e-commerce design, digital content, social engagement, instore collateral, publications & editorial design, post-purchase collateral, campaigns
- Brand DNA