When sustainability comes from the heart


Efmab is a family owned service company that knows good service, cleaning and maintenance. Flexibility and great service are key, with an industry leading focus on sustainability and employee satisfaction.

Planeta has done a total re-branding of Efmab. The initial analysis revealed several usp:s that informed the strategy going forward. We created a brand platform that reflects the business, projects trustability and validates the customer which has led to immediate and drastic growth of both turnover and client base.

“The cooperation with Planeta Design has been very rewarding and fun, both for our internal self esteem and for our business. Planeta helped us analyze our offer and verbalize the values already inherent in the way we work. This gave us the unique strengths on which to build our strategy. To be a good employer that focuses on sustainability goes without saying for us, but now we reach new clients with our values. We launched our new website in June 2019 and half a year later we have more than 20 new clients.”  Sebastian Fernandez



  • Brand DNA
  • Activation
  • Packaging
  • NPD
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A Modern Service Company