PREMIUM MATERNITY SPORTSWEAR

Léo & I

UK fashion brand Léo & I offers high-end, tailored clothing to fit the changing body and needs of women during and after pregnancy. We worked with Léo & I from the very beginning; our role was to create a premium brand with a functional yet emotional tone-of-voice.

Motherhood certainly affects your needs and what you expect from your clothing, and Léo & I wanted to cater to this, while also covering a huge gap in the market; maternity wear that doesn’t compromise with style or fashion sense.

Together with the Léo & I team, we created the brand identity: products made from the finest Italian fabrics, attentively tailored to perfectly fit the body by embracing curves and complementing the female form.

Brand platform & identity, strategy, publications & editorial design, post-purchase collateral