truly bespoke, timeless, exquisite leather goods
LURA
LURA is defining a new era of exquisitely designed, effortless handbags, made from the finest Italian artisanal quality, crafted ethically, for women who in their own right are extraordinary, inspiring and simply incredible.
Planeta have developed the brand platform and visual identity and been a close partner whilst creating this premium brand. The Ecommerce design and creation of digital content for SOME is all made by us.
Touchpoints
- Brand DNA
- Activation
- Packaging
- NPD
Planeta Talks
Case
brand activation
Milano 2021
Photography


