Iconic fashion brand with a unique heritage and point of view

Odd Molly

“You are perfect because you are not”

Odd Molly is an iconic Swedish fashion brand with a unique heritage and point of view. Planeta was asked to help refresh and update their brand strategy, brand platform and website. A new logotype was created to better reflect the new positioning of the brand followed by an image strategy along with photographic guidelines and a clear design system for the brand’s images.  A new labeling program for Odd Molly’s future collections has been created. We have indulge ourselves in textiles, threads and sewing techniques!  

Planeta have also created selected digital content and ads for SoMe and various brand collaterals for events.


  • Brand DNA
  • Activation
  • Packaging
  • NPD
Planeta Talks

Planeta Talks

Planeta Case


brand activation

Logo Reveal


brand activation


E-commerce photography