Peak Performance is a sportswear brand originating from Åre, a ski-town in the north of Sweden. Our collaboration began in early 2012, and just like the brand’s spirit, the Peak Performance team are high energy and inspirational.
Over the years, the intensity of our partnership has increased, and we work closely with their in-house team on brand activation and development. Because of their extensive collection, covering apparel for the hugely diverse sports arena (golfing, hiking, running and climbing) as well as lifestyle wear across all genders and ages, the task of differentiating between ranges and products (while staying consistent and true to the brand) became our main challenge. In addition to this, we continue to manage their ongoing communication, such as catalogues, packaging and seasonal offers.
Their popularity shows no signs of stopping and today their fast paced collections are available in 20 markets worldwide.
Strategy, brand platform & identity, labels & trims, packaging, Point of Sale, spatial brand design, Editorial Design, Post Purchase Collateral, digital content, campaign
- Brand DNA