A VERSATILE TEAM PLAYER
Renowned Swedish tennis player Robin Söderling’s own brand RS Tennis went from only selling tennis balls to venturing out into other areas, and the visual expression needed to expand simultaneously with the extended product range. We developed branding and packaging to create a solid player on the international market, yet without sacrificing the Scandinavian heritage.
The close collaboration resulted in a product portfolio development, assortment strategy, product sampling and sourcing. And of course, a fresh addition to sport shops all over Europe!
- Brand DNA