PAINT A SMILE

Snazaroo

UK based brand Snazaroo was originally founded in 1989. Starting out as a small, family-owned business, the expansion was quick and a little unforeseen, as they grew to become the world leader in facepaint products. Naturally, they needed a new visual identity tailored to their new size.

At the beginning of 2014, we faced the challenge of creating a new brand DNA and design system, adaptable for global markets, several languages and cultural differences. “Transformation”, and later on the strapline “Paint a smile” became keywords. We developed the range starting with the products, including all batches and assortment lines. We then worked extensively with brand activation and development, as well as with everyday content such as videos, social media, banners and print. All this while remaining fun, inspiring and good for your skin. Today, snazaroo has over 200 products available in stores across the world.

Brand platform & identity, strategy, comprehensive branding, promotional item design, digital content, social engagement, packaging, instore collateral, retail fixtures, Point of Sale, instore merchandising, visual merchandising/display, spatial brand design, trade stands, face paint designs, new product development