FUNDRAISING WITH LOVE
SOS Barnbyar
SOS Barnbyar, a non-profit organisation, has been working for over 60 years to give orphaned and abandoned children a new family, home and education.
We have worked closely with SOS Barnbyar on several campaigns; first among them was a collaboration with the acclaimed Swedish fashion brand Rodebjer, named ”Strong Families”. We also designed the campaign “No child should have to be alone” to highlight the reality of many abandoned children across the world. The goal of this campaign was to draw attention to the SOS online store and encourage consumers to buy their Christmas presents there, with each purchase contributing to raising funds for their cause.
Campaign, packaging
Touchpoints
- Brand DNA
- Activation
- Packaging
- NPD
Planeta Talks
Case
Give some warmth this Christmas
campaign
