18 Sep 2018
Rachel Brathen – Yoga Girl®
FROM INFLUENCER TO GLOBAL BRAND
We are so proud and happy to finally announce our partnership with Yoga Girl. Rachel Brathen, the influencer behind the phenomenon Yoga Girl, started out by posting photos of her life as a yoga instructor on social media.
However, Rachel’s message and mission resonated online and soon she had followers numbering in the hundreds of thousands. It was her determination to change the world for the better that spurred Rachel to take the worldwide Yoga Girl movement to the next level.
During 2017-18 Yoga Girl and Planeta Design have developed an international brand, designed products, created custom content and took the first steps in building an online educational platform which is to be marketed internationally but with a focus on the US.
“Together we believe that when the individual is at peace, the world can heal. Be good, do good – every damn day.”
15 Jul 2018
Get Your Sheets Together
Dirty Linen comes back online with a brand-new, squeaky-clean website, courtesy of Planeta design. Don’t mind if you take a peak: dirtylinen.com
7 Jun 2018
Driven och energifylld Operativ Projektledare till Planeta Design.
Som Operativ projektledare på Planeta Design blir ditt främsta ansvar planering, styrning och genomförande av projekt för våra kunder. Du jobbar i ett team med kreatörerna och är i direktkontakt med kunden. Du ansvarar för offerter, produktion och val av leverantörer. Du ansvarar också för ekonomi och ordning och reda i projekten. Du gillar att ligga steget före och det är inget hinder för dig att arbeta med både svenska och internationella kunder. Som person är du serviceinriktad, ansvarstagande och lösningsorienterad, och förhoppningsvis har du nära till skratt!
På Planeta Design är vi måna om varandra och jobbar väldigt tätt ihop. Därför vill vi inte bara ha en ny kollega, vi vill också ha en ny kompis!
För mer information klicka här!
30 May 2018
Svenskt Tenn in Finland
This summer Svenskt Tenn brought its Swedish classics to Finland, exhibiting a collection in two Helsinki art museums. The iconic Swedish brand has been welcomed by the Finns, so much that the Svenskt Tenn Pop-Up Shop in Helsinki’s premier department store Stockmann will now be open until Christmas. Check it out!
25 Apr 2018
The Wilder Side
absolut art collection at spritmuseum
Rrrreeeeeooow! We are very proud of this key art we made for The Absolut Art Collection’s exhibition The Wilder Side. Check it out at Spritmuseum. Open now throughout the summer.
25 Mar 2018
Lars Nilsson at Svenskt Tenn
Go see Capri – a unique collection of home decor fabrics designed by Lars Nilsson for Svenskt Tenn. Exhibition materials created by yours truly!
27 Feb 2018
Sandra Planeta has been chosen to be this year’s Chairman of the Jury for the design category in Guldägget 2018. Guldägget is Sweden’s oldest, largest and most prestigious competition for the communication industry.
The judging is now in full force and the winners will be announced at the Golden Egg Gala in April 2018.
22 Dec 2017
Randy – Take a Peek
Peep through the blinds to see our latest packaging project for Dirty Linen. Randy is a bedlinen range that elevates the stripe into a gorgeous accessory for the home. Coming in a range of colours, there’s one to suit everyone.
7 Dec 2017
The One Show
Sandra Planeta in the jury of the prestigious One Show 2018. The world’s most prestigious competition in advertising, interactive design and entertainment. Pre-judging have already started and the final jury work will take place in the beautiful Dominican Republic in Mars. Winners presented in May in New York.
6 Dec 2017
New Partner In Crime!
Let us introduce a new collaborator and partner in crime: Redgert Comms! We make magic together by combining PR and design (just take a look at their brand new website, for example). More projects in the making!
14 Nov 2017
From Svenskt Tenn with love
Let us introduce you to this year’s Christmas concept for Svenskt Tenn; where old and new meet, combining craftsmanship with contemporary design – all in the spirit of Christmas.
6 Sep 2017
We couldn’t be more proud to announce that the result of our first collaboration with Swedish fashion brand Boomerang has officially launched, marking the beginning of an exciting partnership. Be on the lookout for very inspirational, autumnal fashion; probably in a store near you, already…
1 Sep 2017
Breakfast at Planeta’s
The first, live Planeta seminar took place this past week, and the turn-up was nothing less than great! A morning lecture about Sandra’s jury experience at the Cannes Lions festival, sharing some favourites and many creative solutions to tricky briefs, left us inspired with lots of different thoughts and emotions. Food for thought, to say the least.
31 Aug 2017
A Jump Start With ColArt
Planeta has worked closely with UK-based ColArt for many years, and we were recently honoured to extend the collaboration to our home turf: ColArt Sweden.
Together we developed the communicative concept ‘Jump start your creativity!’; the main goal being lowering the threshold of artistic activities, and help consumers find their inner creativity by offering simple yet fun products (and, of course, lots of inspiration!).
To help do this, we built a trade stand at the Formex fair in Stockholm. The stand was filled with products from Reeves and Snazaroo for everyone to try out, but the real treat was a huge ‘Paint by numbers’-wallpaper covering one of the walls, encouraging everyone who came by to help color in the big illustration. We also invited the influencer Hanna Wendelbo give talks about new, exiciting trends and some inspirational tips!
30 Aug 2017
Teaming Up at Sea
For a couple of days, the Planetas took a break from the daily routine to experience an inspiring workshop far out in the archipelago of Stockholm. Finishing off with a proper Kräftskiva, riding the jetski and relaxing on the pier to the sound of waves, we were back in the game and ready to kick off another new season — made possible by Sandra’s hospitality and navigation skills.
Svenskt Tenn’s Thommy Bindefeld on Recreating a Unique Store Experience Online
| READ MORE |
13 Jul 2017
Cannes Lions 2017
Here’s a selection of some favorites that made it to Gold in Cannes Lions 2017!
Fearless Girl – State Street Global Advisors, Light Frieze – Basel Stadt, Unlimited Stadium – Nike, Welcome To My Neighborhood – Youth Ambassadors, Words of Welcome – Verein Für Berliner Stadtmission.
12 Jul 2017
cannes lions 2017
Here’s a selection of some favorites that made it to Silver in Cannes Lions 2017!
CS Lightbulbs – CS Service, DOT. – The First Braille Smartwatch, Fuel Transport – New Brand identity, So Fresh – Ocean Trading Company, Type with Pride – Newsiest and NYC Pride.
7 Jul 2017
Golfing in Excellence
The Danish golf course designed by Nicklaus design was launched this summer, and we had the honour to prepare some brand collateral for this special occasion.
“Great Northern” is located near the coast of Odense, and the owners – the family also in charge of world famous toy brand Lego – have been paying attention to every minuscule detail, to provide their members with the finest possible golfing experience.
Make sure to pay the magnificent course and its surroundings a visit, if you happen to be in the area: www.greatnorthern.dk.
29 Jun 2017
cannes lions 2017
Here’s a selection of some favorites that made it to the Bronze in Cannes Lions 2017!
Stacy’s – Stands with you, Burger King – The Scariest Halloween, UN Women – Find Her, Miller Lite – Rebrand, Terre Des Femmes – Open Your Eyes, Skittles – Give the Rainbow & DENTSU – The Study of Human Being.
28 Jun 2017
A sneak peek from the short list
cannes lions 2017
In the jury room the jury had some intense days going through around 4000 entries during the Cannes Lions 2017. The week gave a lot of inspiration and amazing contributions from all over the world. The first thinning of the nominees ended on the Shortlist.
Shortlist is the first step towards maybe reaching Bronze, Silver and Gold –or Grand Prix for the best ever.
15 Jun 2017
Sandra Planeta for President!
Cannes Lions 2017
We are proud to announce Sandra Planeta has been selected as this year’s Jury President in the Design category for Cannes Lions, the international festival of creativity.
8 Jun 2017
A colourful summer
In summer the table is set informally with fanciful designs, floral textiles, pastels and a variety of porcelain and glass. Estrid Ericson, Svenskt Tenn’s founder, is very fond of shells and for the summer of 2017, designer Sara Söderberg created a lovely scallop shell variant made from porcelain.
Visit www.svenskttenn.se or Strandvägen 5 for home décor inspiration.
5 Jun 2017
Boomerang and Planeta!
The fine Swedish brand Boomerang has chosen Planeta as a partner for brand and design development. Welcome!
11 May 2017
Leo & I
Brand development by Planeta
Products designed to fit the female body elegantly and well – embracing curves in a celebratory yet concealing way. These high end, smart, well-tailored sports and lounge wear for the woman who is experiencing changes in body, lifestyle and priorities. Before and after having a baby – without compromising personal style and fashion sense.
The garments are made of the finest Italian fabrics. Every detail is developed to support your body, mind and life. Feel and look good – effortlessly.
1 May 2017
REKO produces the most eco-friendly and tasty chicken on the market. With the belief that there are no shortcuts to a good meal. First the chicken, then the…
Have a bite!
4 Apr 2017
During Salone del Mobile Milano 2017
This year’s fair in Milan offered a lot of inspiration in how design creates a strong experience in both physical and digital environments.
The highlights were, amongst others: COS, Louise Vuitton, Elle Decoration and, of course, Hermes!
1 Feb 2017
New star at Planeta
We are growing
Welcome Erika our new production manager! Erika is in charge of the important facilities at Planeta and is here to give you her full attention.
1 Feb 2017
Shadow play by Harri Koskinen
Collaborates with Svenskt Tenn
Svenskt Tenn now introduces two new lighting items designed by Harri Koskinen. Now added to the range are a floor and table lamp, where the shades resemble monstera foliage. Making their debut in the shadow play exhibition, they’re displayed with other svenskt tenn items and koskinen-designed furniture, upholstered with classic Josef Frank textiles.
1 Jan 2017
Lessebo is a paper manufacturer that’s been making paper by hand, in an almost unchanged process, for over 300 years.
Planeta will be collaborating with them on their rebranding and development for an international market.
Heritage, tradition and craftsmanship will be managed and renewed in a commercial offering across new markets in Europe, the United States and potentially Asian countries.
1 Dec 2016
Sleep sound with Hästens
Today you can find Hästens ultra comfortable, handcrafted and non-toxic beds in 40 markets worldwide. They offer a range of beds from the basic Classic to the Vividus, the most exclusive bed in the world.
210 kilos of natural materials. 320 man hours of craft.
The Vividus is made by a team of their most experienced craftsmen who specialise in one single task at their Vividus atelier.
We’re now working together with Hästens to develop the brand and product communication. Passion for sleep!
21 Nov 2016
24hr winter experiences
We recently developed the concept “24” for the Peak Performance winter collection. In their inspiring collection, you can find clothes for every hour of the day.
21 Nov 2016
Green Data Hubs
Data centres consume large amounts of energy and the global IT market currently accounts for the same amount of greenhouse gas emissions as the entire airline industry.
Fortum Värme will be collabrotaing with Stockholm Stad, Ellevio and Stokab in creating an innovation for sustainable heat recovery for data centers in Stockholm.
Planeta are very proud to be creating the brand platform and communication for this important project.
16 Nov 2016
This spring we have been busy creating designs, assets, banners, face paints, films and packages for Easter and the Olympics for Snazaroo.
We’ve also prepared a lot of scary things for Halloween, so get ready to be spooked!
17 Oct 2016
Svenskt Tenn – New website signed Planeta Design
Today Svenskt Tenn launches its new website with focus on content and e-commerce. Planeta Design got the considerable task of developing a digital world to reflect the store on Strandvägen 5.
“We wanted to create a relevant platform by building a digital room that can be easily re-organised and developed. Together with Svenskt Tenn, we’ve created a world where inspiration, brand and product communication goes hand in hand”
– Sandra at Planeta.
The goal has been to create a room for interaction, where visitors can take part of Svenskt Tenns world and extend the stories of exhibitions, highlighting the ongoing projects, initiatives and more.
Svenskttenn.se has become an inspirational online store with a pace and flow that harmonise with the brand and todays digital behavior.
Special thanks to: Thommy Bindefeld, Catarina Tagebjer, Peter Bolinder, Carin Nilsson, Lisa Licheri, Elin Bergqvist at Svenskt Tenn. Net Relation, Roland Persson, Mikael Beckman, Brian Predstrup, Artyvision and the fab team at Planeta!
8 Aug 2016
Dirty mind with a clean conscious
Dirty linen's natural linen
Linen is timeless… But here’s some more facts for you…
Our Natural Linen collection is grown locally in Europe with minimal environmental impact regarding pesticides, fertilisers and water usage.
It’s processed through dew retting which is the most sustainable method to turn flax plants into linen fabric. And on top of that, the fibre is recyclable and will eventually biodegrade.
Now you can pair your dirty mind with a clean conscience.
1 Aug 2016
Vividus by Hästens
the ultimate perfection
We just created a brand kit for Vividus, Hästens luxury bed number one, the result of centuries of craft and expertise in bed making. Hästens Vividus is a masterpiece of the finest natural materials, traditional craftsmanship and intricate attention to detail. And sleeping on a Vividus is like touching a dream… It’s simply the best bed ever made.
4 Apr 2016
Easter brings golden eggs
It’s Easter and that means jury duty again for our one and only CD, Sandra Planeta. This time it’s the prestigious competition Guldägget (The Golden Egg Award).
Guldägget is a great way to raise the creative standards in the industry of Swedish communication and Sandra welcomes the sparkling personalities in this year’s jury group!
17 Mar 2016
Dirty Linen and Whyred
Insomnia is a collaboration between the fashion brand Whyred and bed linen brand Dirty Linen. Fusing Whyred’s play on conventions and bold graphic prints with Dirty Linen’s stylish, tongue-in-cheek approach has created a unique limited edition bed linen collection.
The collection consists of printed duvet cover sets and hand-made bedspreads, crafted by using innovative techniques.
1 Feb 2016
As if by chance
For the Stockholm Furniture Fair, Svenskt Tenn will be presenting their exhibition “As if by chance” a contemporary room setting inspired by Josef Frank´s accidentalism.
The people behind it are architects Mikael Bergquist and Olof Michélsen. The exhibition opens on the 8th of February and can be seen at Svenskt Tenns store at Strandvägen 5.
Planeta design are proud to be part of this unique exhibition and we’ll be creating the communication which is, of course, influenced by accidentalism.
11 Jan 2016
Sellei to Planeta
Say Hi to our new CEO
Welcome our new CEO Rebecca Sellei!
Rebecca has worked with lots of different brands across many industries and has extensive experience in brand strategy and marketing.
With Rebecca as our new CEO, we will apply a more strategic and digital focus with the overall aim of strengthening our organisation.
“I am very happy to have joined the great team at Planeta and look forward to working together with the clients in developing strong brands.”- Rebecca
7 Dec 2015
Bon voyage again!
It feels like only yesterday that we got her back from judging the Design category in Cannes Lion, and now she’s leaving us again. This time she will be going to Eurobest as the Jury President of the Design category.
We will of course miss her, but wish her the best of luck in Antwerpen Sandra, (mi)auf Wiedersehen!
7 Sep 2015
This is the world No. 1 of tennis balls
We’ve recently developed the branding and packaging for RS Tennis, the brand by renowned Swedish tennis player Robin Söderling.
A close collaboration with RS Tennis resulted in a product portfolio development, assortment strategy, product sampling and sourcing. And of course, a fresh addition to sports shops all over Europe!
1 Jun 2015
Same tasteful coffee – New lovely look
Our original assignment was to re-design Coop’s own line of coffee. One of the presented design concepts received very high ratings from the test group, so in order to communicate directly towards that target group, two of the products got a brand new packaging and ended up in a segment of their own.
Needless to say, it’s now our favourite brew, so the next time you’re visiting, come a have a coffee with us!