Summary of them
Leo & I
A UK fashion brand with female focus in mind, Leo & I offer high-end, tailored clothing to fit the changing body shapes and needs of women during and after pregnancy.
We worked with Leo & I from the very beginning; our role was to create a premium brand with a new functional yet emotional voice.
Motherhood can change what you need from your clothing, Leo & I wanted to cater to this gap in the market, without compromising on personal style or fashion sense.
Together with the Leo & I team, we created the brand identity: products made from the finest Italian fabrics, attentively tailored to perfectly fit the body by embracing curves and complementing the female form.
- Brand DNA