Summary of them

Leo & I

A UK fashion brand with female focus in mind, Leo & I offer high-end, tailored clothing to fit the changing body shapes and needs of women during and after pregnancy.

We worked with Leo & I from the very beginning; our role was to create a premium brand with a new functional yet emotional voice.

Motherhood can change what you need from your clothing, Leo & I wanted to cater to this gap in the market, without compromising on personal style or fashion sense.

Together with the Leo & I team, we created the brand identity: products made from the finest Italian fabrics, attentively tailored to perfectly fit the body by embracing curves and complementing the female form.

Touchpoints

  • Brand DNA
  • Activation
  • Packaging
  • NPD
Planeta Talks

Planeta Talks

Planeta Case

Case

brand dna

Identity

Logotype

brand activation

Identity

Digital