Design is business
Companies that invest in design thrive more than their non designing competitors.
And at the end of the day the result is stronger brands and higher profitability.
What we do
A good design can and should be a business key to sustainable
and profitable solutions.
Today, brand and consumer communication needs to be transparent and interactive, and the foundation of a brand should be built with a 360° perspective in mind. To aid decision making, the brand DNA should work as a strategic tool. By this practise, decisions will be made easier, whilst also giving way to lower production costs.
The importance of a strong brand platform cannot be understated. The DNA is what makes your brand unique and those values and personality should be reflected through all touch points. Design is no longer just a nice asset, but a modern day essential for any growing company.
SUMMARY: We create and launch your new brand from scratch as well as updating and revamping existing brands to suit modern demands.
There’s no dust on the shoulders of an active brand.
Once you have a solid foundation in place, your brand should be in a state of constant flow to avoid stagnation.
It needs to be dynamic, fluid and responsive to trends, development, changes and target groups. And it needs to do all this while handling everyday communication, production and touch points such as print, physical and digital media, retailing, pos materials, labels and webpages.
SUMMARY: We support your organisation with it’s everyday brand activities. Whether it's an advertisement, a pop-up shop, webpage or any other touchpoint.
Unboxing. It’s not just about visibility on the shelf, logistics or protecting contents, packaging is so much more than that. Today, packaging is an integrated part of the product and the brand. It’s a way to make a great first impression by telling a compelling story as well as intensifying the consumer experience.
With our extensive background in packaging for retail, we often consider aspects that our clients hadn’t previously thought of. We know packaging should set itself apart from the competition without cannibalising on its own siblings.
We look at the the things that are never visible, but always in the minds of the people responsible. The aspects that affect the turnaround and margins of a successful manufacturing company such as: production methods, logistics, printing, materials and environmental issues.
SUMMARY: We help you to develop and produce packaging that is functional, emotional and that sells.
New Product Development
When the product range has gone bonkers or just needs a vision.
In today’s competitive market, a product range needs many faces to optimise its potential. More often than not, it also needs an extended family around to cater to different target groups, retail situations and contexts. We can provide a fresh insight and maximise your brands portfolio potential by using our extensive in-house and marketing background to identify key focus areas and markets. We can also take care of your gifting programs and seasonal trends.
What products do you need and what is each product’s function in the mix? We know how to frame the work, we know how to break the boundaries, and we know how to find the right suppliers to give us what we need to succeed.
SUMMARY: We want to make sure that you don’t miss a great product and business opportunity.
How we do it
In all our projects, we work in a four step process. Tailored to suit each clients’ unique need, the process aims to ensure that we end with a positive result.
In this step, we define what the challenges and opportunities are.
The objective is to understand every aspect of your brand, market, customers and offer. It is only when we understand where we are starting from, that we can plan the route for where we are heading.
What can we do to create the most optimal world for your brand?
During this step we frame the field. We develop the strategy and show the kind of brand experience we want to create.
This is where you get to see how things could look, feel and communicate.
When creating our designs, we consider all the hard and technical facts and turn them into emotional and functional solutions. We design the key touch points – both online and offline.
Here, we ensure that every aspect aligns, to realise our agreed vision.
Timings, budget and quality. Production of content, printing quality, environmental issues, transport and many other factors affect profitability, and they all have to coincide during production. Many great plans have failed due to poor management; in this step, we make sure that ours will not be one of them.
What we think
In organizations with a healthy brand culture, focus always shifts from brand to product and vice versa, and one inspires the other to change and change again. Through this neither brand or product stagnates, but keeps evolving and stays modern.
Upholding this movement isn’t always easy, however. As innovative companies tend to always move forward, their brands – or more accurately, their market, product and brand managers – one day face a situation where brand and products does not fully support each other anymore. And even though the road to chaos is unique to every organisation, the result is similar: a weaker brand and lower profitability.
As consultants we offer our clients a range of services aimed at fully exploiting their brand opportunities and at widening the brand potential in itself.