The legacy 1963

Björn Axén

To celebrate their 50th Anniversary, Sweden’s most famous hair care brand, Bjorn Axén, wanted to mark the occasion by launching a brand new range.

Planeta Design was called in to create the packaging concept for the new line aimed at targeting high-end consumers.

The big challenge was to appeal to a premium segment while ensuring that the communication was simple regarding the content of the high quality and nourishing products.

With regards to the packaging the details were everything. This included the shape of the bottle, the touch of the surface…How did it feel in your hand? The colour and typography. Every little detail was intricately fussed over and taken care of. The end result is a strong and confident packaging that communicates superior quality and credibility.

Strategy, branding, packaging