GUILTY PLEASURES FOR HOPELESS SINNERS
Dirty Linen is a Swedish premium-quality lifestyle brand offering luxury bed linen with a modern, urban twist. They wanted to revolutionise the bed linen market, since “your bed is a far too exciting place to be made with conventional (read boring) bed linen – we embrace nonconformity and freedom”.
The strategy from start was to build an international, fashion-influenced brand, and we worked extensively on brand identity, packaging, product communication and advertising to make it happen. Add awareness regarding sustainability, and what’s there not to like? Or as they put it themselves: “with linen you can finally pair your dirty mind with a clean conscience.”
The results came not long after; only three years later, Dirty Linen is present in four Nordic markets with 80 retail outlets and continues to grow its strong brand offering.
Brand platform & identity, strategy, comprehensive branding, e-commerce design, digital content, online publications, packaging, brand collateral, instore collateral, publications & editorial design, post-purchase collateral, campaigns
- Brand DNA