From influencer to global brand

Yoga Girl

Rachel Brathen, the influencer behind the phenomenon Yoga Girl, started out by posting photos of her life as a yoga instructor on social media. However, Rachel’s message and mission resonated online and soon she had followers numbering in the hundreds of thousands. It was her determination to change the world for the better that spurred Rachel to take the worldwide Yoga Girl movement to the next level.

With a belief in the power of collaboration and co-operation, a multi-channel platform was created. It’s purpose was to spread the message, grow the community and give others the strength to embark on their own personal journeys with yoga being the main tool.

During 2017-18 Yoga Girl and Planeta Design have developed an international brand, designed products, created custom content and took the first steps in building an online educational platform which is to be marketed internationally but with a focus on the US.

“Together, we believe that when the individual is at peace, the world can heal. Be good, do good – every damn day.”

Touchpoints

  • Brand DNA
  • Activation
  • Packaging
  • NPD
Planeta Talks

Planeta Talks

Planeta Case

Case

brand dna

Aruba 2018

Art Direction

brand dna

Pins

accessory design

brand dna

Yoga Girl Launch

design

brand dna

Tote bags

design

brand dna

Aruba 2018

art direction

brand dna

Product Communication

apparel design

brand dna

Aruba 2018

Art Direction

brand dna

Typographic Platform

design

brand dna

Aruba 2018

Art Direction

brand dna

Yoga girl foundation

design

brand dna

brand collateral

design

brand dna

Aruba 2018

Art Direction

brand dna

PINS

accessory design

brand dna

Aruba 2018

Art Direction

brand dna

brand collateral

design

brand dna

Identity

design

brand dna

Pins

design