From influencer to global brand
Rachel Brathen, the influencer behind the phenomenon Yoga Girl, started out by posting photos of her life as a yoga instructor on social media. However, Rachel’s message and mission resonated online and soon she had followers numbering in the hundreds of thousands. It was her determination to change the world for the better that spurred Rachel to take the worldwide Yoga Girl movement to the next level.
With a belief in the power of collaboration and co-operation, a multi-channel platform was created. It’s purpose was to spread the message, grow the community and give others the strength to embark on their own personal journeys with yoga being the main tool.
During 2017-18 Yoga Girl and Planeta Design have developed an international brand, designed products, created custom content and took the first steps in building an online educational platform which is to be marketed internationally but with a focus on the US.
“Together, we believe that when the individual is at peace, the world can heal. Be good, do good – every damn day.”
- Brand DNA