Summary of them
SOS Barnbyar, a non-profit organisation, has been working for over 60 years to give orphaned and abandoned children a new family, home and education.
Planeta worked closely with SOS Barnbyar on several campaigns. First among them was a collaboration with the acclaimed Swedish fashion brand Rodebjer, ”Strong Families”.
We also designed the campaign “Not one child should have to be alone” to highlight the reality of many abandoned children across the world. Today, SOS Barnbyar are present in more than 500 villages in 133 countries globally.
The goal of the campaign was to draw attention to the SOS online store and encourage consumers to buy their Christmas presents there, with each purchase contributing in raising funds for their cause.
- Brand DNA