Planeta has worked closely with UK-based ColArt for many years, and we were recently honoured to extend the collaboration to our home turf: ColArt Sweden.
Together we developed the communicative concept ‘Jump start your creativity!’; the main goal being lowering the threshold of artistic activities, and help consumers find their inner creativity by offering simple yet fun products (and, of course, lots of inspiration!).
To help do this, we built a trade stand at the Formex fair in Stockholm. The stand was filled with products from Reeves and Snazaroo for everyone to try out, but the real treat was a huge ‘Paint by numbers’-wallpaper covering one of the walls, encouraging everyone who came by to help color in the big illustration. We also invited the influencer Hanna Wendelbo give talks about new, exiciting trends and some inspirational tips!